Gumgum In-image advertising impressions

Gumgum is an in-image advertising service which places advertising inside an image published on your blog or website, I recently signed up (as a publisher) to their service as an alternative to Google Adsense, and I wanted to give some impressions. Its actually… Read More »

Expect to see HTML5 powered ads soon..

Taken from the Google Doubleclick blog DoubleClick Rich Media makes interactive, video-rich advertisements for the mobile web possible with added support in DoubleClick Studio for HTML5. Traditionally, the core assets that rich media ads are based on have been developed… Read More »

Online advertising click through rate [CTR] study, only 1 in 1000 clicks

Google has recently publish the results of a 2010 study regarding the average slick through rate for banner ads, its fairly grim reading for advertisers, however there is some good news, chose your banner type wisely because not all banner… Read More »

Whats wrong with MS Bing advertising?

Why are Bing and Yahoo constantly missing their advertising targets? The two most obvious reasons would be (a.) fewer people are clicking on the search ads provided by Microsoft’s adCenter platform than were clicking on the ads provided by Yahoo’s… Read More »