Google’s AI Spring: From Revolutionary Veo 3 to Controversial ‘Try It On’ Feature – A Double-Edged Sword?
Google's recent unveiling of new AI technologies showcases both the immense potential and the inherent risks of rapidly advancing artificial intelligence. From the mind-blowing realism of the Veo 3 video generator to the controversial 'Try It On' feature, Google's AI spring has sparked excitement and concern in equal measure.
The most striking development is undoubtedly Veo 3, Google DeepMind's latest AI video generator. The tool is available now to $249-a-month Google AI Ultra subscribers in the United States. Unlike competitors like OpenAI's Sora, Veo 3 can generate clips with realistic dialogue, soundtracks, and sound effects, blurring the line between reality and simulation. But despite the progress, the tool has had an accident. Google's new AI shopping tool gave J. D. Vance breasts.
Filmmakers using Google’s new video tool Flow say the AI engine gives them a new sense of freedom with a hint of eerie autonomy. Some are saying "It feels like it's almost building upon itself." However, the tool's potential for misuse is a significant worry.
However, there’s the alarming instance of Google's 'Try It On' feature adding breasts to images of men and even potentially generating erotic images of minors. The article from The Atlantic highlights a critical flaw: the tool distorts bodies to match hyper-idealized body standards when applying clothing, raising serious ethical concerns.
Google AI Ultra is a new AI subscription plan with the highest usage limits and access to our most capable models and premium features. Google AI Ultra is available today in the U.S. for $249.99/month (with a special offer for first-time users of 50% off for your first three months), and coming soon to more countries. Here’s what you get with Google AI Ultra: Gemini: Experience the absolute best version of our Gemini app. This plan offers the highest usage limits across Deep Research, cutting-edge video generation with Veo 2 and early access to our groundbreaking Veo 3 model. It's designed for coding, academic research and complex creative endeavors. Whisk helps you quickly explore and visualize new ideas using both text and image prompts. With Google AI Ultra, get the highest limits for Whisk Animate, which turns your images into vivid eight-second videos with Veo 2.
These incidents highlight the complex challenges of AI development. While Veo 3 offers creative possibilities and Google AI Ultra provides access to powerful tools, the 'Try It On' failure underscores the need for robust ethical safeguards and responsible AI design.
Google's AI advancements showcase the incredible potential of this technology, but also demand a critical examination of its ethical implications. As AI continues to evolve, how can we ensure that its development aligns with societal values and prevents harmful outcomes? Share your thoughts and join the discussion in the comments below.
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What is Google's AI mode?
AI Mode is Google's most powerful AI search experience. You can ask anything and get an AI-powered response, with the ability to go deeper through follow-up questions and helpful links to the web.
What time is Google.io Keynote?
How to watch Google I/O. Google will be livestreaming its I/O keynote today at 1 p.m. ET. That video stream will be available on Google's website as well as YouTube.
What is Google AI Ultra?
Launched at Google I/O 2025, AI Ultra is a premium subscription offering access to advanced AI models, higher usage limits, and exclusive tools for creators, developers, and professionals.
How to use Google try on?
Tap on the product you want to try on. Select the Try it on button. (If you don't see the button, that item is not eligible to try on.) Upload an image of yourself or a photo you have permission to use.
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