Prince Harry’s California ‘Royal’ Court: A Brand Rehabilitation Strategy?
Prince Harry and Meghan Markle are reportedly revamping their team, mirroring the hierarchical structure of the British Royal Family. Is this a strategic move to rehabilitate their brand and silence critics? Let's delve into the details.
After stepping down as senior royals in 2020, the Duke and Duchess of Sussex are establishing a "royal" household in Montecito, California. This move, revealed by The Mail on Sunday, signifies a significant shift in their approach to managing their public image and ventures. Meredith Kendall Maines, a seasoned communications strategist, will lead a team of 11, drawing parallels to Sir Clive Alderton, a key figure in King Charles and Queen Camilla's staff.
The restructuring includes individual chiefs of staff for both Harry and Meghan. Miranda Barbot, known for her role in Barack Obama's 2012 re-election campaign, will support Harry, while Sarah Fosmo, formerly with Bill Gates, will assist Meghan. This new structure aims to streamline operations and safeguard their reputation after facing negative publicity and declining popularity in the UK, where polls show only 27% of Britons have a positive view of the Duke.
The couple's ventures are also expanding. Harry is reportedly launching his own commercial project, while Meghan's lifestyle business, As Ever, plans to introduce new products. This expansion necessitates a more structured approach to manage both their philanthropic and commercial endeavors. Erin Grant, along with Clay Blackham and Casey Adams, is recruited from Method Communications, a Silicon Valley agency, to bridge the gap between the Sussex household and As Ever.
The motivation behind this change may stem from Harry's desire to rekindle his connection with the UK, especially with the Invictus Games arriving in Birmingham in 2027. Creating a positive image will undoubtedly benefit the Games' success and his own reputation. He seems to be retracing his royal steps to undo his error by tapping into his old friends and associates.
However, some critics remain skeptical, labeling Meghan's projects as "unrelatable." Despite this, the Sussexes are determined to redefine their narrative and dispel notions of high staff turnover that have plagued them in the past.
Will this "royal" household in California successfully rehabilitate the Sussex brand? Only time will tell. What are your thoughts on Prince Harry and Meghan Markle's new strategy? Share your opinions in the comments below.
