Roku’s 2025 TV Lineup: A Major Upgrade, Affordable 4K, and Enhanced Streaming Experiences
Roku is making waves with its 2025 TV lineup, bringing significant upgrades to its existing products and a host of new features designed to enhance the streaming experience. From improved hardware and software to expanded accessibility, Roku is aiming to solidify its position as a leader in the affordable 4K TV market. The updates span across Roku's TV offerings, streaming sticks, and even dip into the smart home space with new security cameras, making it a comprehensive refresh for the brand.
One of the most exciting announcements is the enhanced Roku Plus Series. Roku is bringing many of its Pro Series features to its more affordable Plus Series line of TVs. The most significant improvement comes to Roku’s midrange line of TVs, as the 2025 Plus Series has been upgraded with Mini-LED backlighting. This Mini-LED backlighting will complement the Plus’s QLED display and, according to Roku, promises that Plus series will feature “better dynamic contrast, deeper blacks, and a wider color range.”
The 2025 Plus Series will also get some other trickle-down features from the Pro Series. First, there’s Smart Picture Max, a setting that automatically optimizes your TV’s picture on a scene-by-scene basis. And secondly, the Plus Series is getting a remote finder button on the back of the TV.
Roku understands the struggle of finding something to watch, it says, so it's rolling out several ways to make content more personal. These include: 'Coming Soon to Theaters,' a row that shows you what's currently in theaters. If you'd rather wait until you can watch it at home, you can add a movie to your saved list and Roku will alert you when it's available. Short-form content rows are headed to the All Things Food and All Things Home tabs, letting you browse videos like recipes, home cleaning hacks, and more one after the other (essentially TikTok or Reels for your TV). A personalized highlight row in the Sports Zone lets you follow the latest action from your favorite teams and players. You can also get notifications when it's gametime for your favorite teams.
Missing your favorite purple-hued cityscape? Instead of having to wait for your set to go idle to visit, you can now head to Roku City with one click with a dedicated tile. This fake city, complete with its own mass transit, homes, restaurants, and even a city hall, has become a fan-favorite over the past few years, and now it’s even easier to pay a visit.
On the hardware side, new versions of the Roku Streaming Stick and Roku Streaming Stick Plus are on the way. The new models are so power-efficient, Roku says, that they are powered directly by your TV -- meaning no more hanging cables. The new sticks are also getting a sleek redesign that ensures they don't block neighboring HDMI ports. The classic Roku Streaming Stick is also getting a voice remote.
Roku is also expanding its ecosystem beyond the living room with new smart home products. The company is launching the Roku Battery Camera and Roku Battery Camera Plus, two battery-powered outdoor/indoor security cameras that can be viewed remotely via the Roku Smart Home Mobile App or directly on a Roku TV.
Beyond Roku itself, Kia EVs are joining the Tesla Supercharger network, greatly expanding charging options for EV owners. Additionally, Meta's Ray-Ban smart glasses are gaining new features, like live translation and music app integration.
With its latest product announcements, Roku is positioning itself not just as a streaming device maker, but as a comprehensive entertainment and smart home solution. By bringing high-end features to more affordable TVs and expanding its product ecosystem, Roku is making premium technology more accessible to a wider audience. Will these upgrades be enough to maintain Roku's dominance in the streaming market? Share your thoughts and predictions in the comments below!
