Apple’s ‘Product Renaissance’ in 2027: Foldable iPhones, AI Glasses, and More!
Apple is reportedly gearing up for a major product overhaul in 2027, promising a wave of innovative devices designed to reinvigorate its lineup. According to Bloomberg's Mark Gurman, this "product renaissance" aims to address recent stagnation and recapture the excitement surrounding Apple's offerings. The upcoming years could bring significant changes to Apple's strategy, threatening their market dominance as competitors innovate.
Foldable iPhone and Redesigned Anniversary Edition
The most anticipated release is Apple's first foldable iPhone, expected in late 2026 alongside the iPhone 18 lineup. This device will feature a crease-free display and a durable titanium frame, positioning it as a premium competitor to the Galaxy Z Fold 6. Following the foldable, Apple plans to launch a redesigned 20th-anniversary iPhone. Gurman describes it as a "mostly glass, curved iPhone – without any cutouts in the display," signaling a radical departure from current designs.
AI-Powered Hardware and Enhanced Siri
Apple is also investing heavily in AI, with plans to release new hardware leveraging Apple Intelligence. By 2027, they aim to compete with Meta's Ray-Ban glasses by launching AI glasses equipped with cameras, speakers, and microphones for environmental awareness. Existing products like AirPods and Apple Watch could also gain cameras to further integrate Visual Intelligence tech.
A crucial element of this AI push is enhancing Siri. By 2027, Siri is expected to finally meet AI expectations, powered by new Apple Silicon-based AI server chips and a completely rewritten architecture using Large Language Models (LLMs). The conversational user interface for Siri is slated for iOS 20.
Robotics and Future Products
Apple is also venturing into robotics, with its first product slated for 2027. This device is described as a "tabletop machine with a robotic arm" featuring an "AI assistant with its own personality." This depends on the launch of a smaller Apple smart home hub.
Beyond 2027, Apple is considering a new product category that blends a foldable iPad with a touch-screen Mac, potentially arriving in 2028. However, Gurman stresses that all timelines are fluid and subject to change.
The iPhone's Sparkle Fades, Competition Intensifies
Bloomberg's recent assessment highlights that Apple's strategy of incremental updates to recent iPhone models is hindering sales growth. iPhone sales are down, and Apple Watch revenue has decreased by 14%. Competitors like Huawei, Xiaomi, and Honor are gaining ground with innovative foldable phones, brighter displays, and sleek designs that offer shoppers tangible upgrades and visible changes that the iPhone 16 does not appear to offer.
Even Eddy Cue, Apple's services chief, admitted Apple is working and planning for a future where the iPhone isn't the dominant factor in consumers' lives. With increasing competition and technological challenges, it is paramount that Apple delivers with these speculated launches, and with the products that follow. Failing that, there is an increased chance they won't remain at the top of the current tech landscape.
What does this 'product renaissance' mean for you? Will Apple recapture its innovation lead, or will competitors gain more momentum? Leave your thoughts in the comments below!
