AI Writing Tools: Are They Erasing Cultural Identity?

The rise of AI writing tools promises efficiency and ease, but a growing body of research suggests a hidden cost: the homogenization of language and the erosion of cultural nuances. Are these tools, designed primarily in the West, inadvertently pushing users worldwide towards a more Americanized style of writing?

A recent study from Cornell University, highlighted by Neuroscience News, investigated this very issue. Researchers found that when individuals from India and the United States used AI writing assistants, their writing styles converged, primarily at the expense of Indian cultural expression. This phenomenon, termed "AI colonialism" by some, raises serious questions about the impact of AI on global diversity.

The study, titled "AI Suggestions Homogenize Writing Toward Western Styles and Diminish Cultural Nuances,” revealed that Indian participants, while accepting more AI suggestions, also had to frequently modify them. This resulted in a smaller productivity boost compared to their American counterparts. Why? Because AI often defaults to Westernized examples. As Dhruv Agarwal, a doctoral student and first author of the study, notes, when Indians wrote about their favorite food, AI suggested pizza. When they wrote about holidays, it suggested Christmas.

"When Indian users use writing suggestions from an AI model, they start mimicking American writing styles to the point that they start describing their own festivals, their own food, their own cultural artifacts from a Western lens," Agarwal explained, raising concerns about AI suppressing Indian culture and values.

This isn't just about word choice. As the *Atlantic* pointed out in their article "The Great Language Flattening," AI-written text is becoming increasingly prevalent in our digital lives, even for those who don’t directly use tools like ChatGPT. From AI-assisted email responses to marketing materials, the influence is subtle but pervasive.

Jeremy Nguyen from Swinburne University of Technology conducted an experiment, showing participants AI-generated text and then asking them to rewrite an advertisement. The result? The participants' writing became significantly more verbose, mirroring the longer style often generated by AI, highlighting the potential for AI to reshape our communication habits.

Emily M. Bender, a computational-linguistics professor at the University of Washington, describes this as patterns getting "laundered" into our language. While people may not consciously emulate AI, the constant exposure to AI-influenced text can subtly alter their linguistic patterns, particularly if the source is perceived as credible.

The concern is that English, or any language shaped by dominant AI models, might become standardized to whatever standard is set by those models. As Fast Company notes discussing the Cornell study, this can lead to a bland and uninteresting style, lacking the personality and nuance of human writing. Aditya Vashistha, an assistant professor of information science, emphasizes that we don’t want this: "One of the beautiful things about the world is the diversity that we have."

However, there's also a potential counter-movement. Some experts predict a resurgence of unique, personalized writing styles as individuals consciously resist the homogenization effect of AI. People may begin valuing handmade writing over AI-generated content, leaning into their linguistic idiosyncrasies as an act of defiance. The key takeaway is that language is always evolving, and while AI will undoubtedly play a role, human creativity and cultural identity will continue to shape how we communicate.

Ultimately, how much of our own cultural expression are we willing to sacrifice for the efficiency of AI? What steps can be taken to ensure future AI writing tools embrace and celebrate cultural diversity rather than inadvertently erasing it?

Share your thoughts in the comments below! Do you think AI is changing the way we write, and if so, is it for better or worse?

• AI
• ChatGPT
• Cultural homogenization