AMD Challenges Intel with New AI Processors and Asus Partnership at Computex 2025
The tech world is buzzing after AMD unveiled its latest processors for AI-powered PCs and workstations at Computex 2025 in Taiwan, directly challenging rival Intel. This move signals a significant shift in the PC market, as AMD aims to seize market share from its competitor.
At the heart of AMD's announcement is a strengthened partnership with Asus. The computer builder introduced its Asus Expert P Series Copilot+ PCs, a lineup of commercial PCs powered by AMD Ryzen processors. Leading the pack is a machine equipped with an AMD Ryzen AI Pro 300 series processor.
AMD highlights that these new computers will bring AI acceleration to the enterprise, boasting over 50 TOPS (trillions of operations per second) of neural processing unit (NPU) performance. This translates into faster and more efficient AI productivity, designed to support Microsoft's Copilot+ AI experiences.
"These new PCs will reportedly open up new possibilities in AI acceleration for enterprise users. They measure their operations in TOPS, or Trillions of Operations Per Second, and the new PCs can average 50 of those TOPS," reports TipRanks.com.
But AMD wasn't just focused on enterprise. The company also showcased its Radeon RX 9060 XT graphics cards for next-generation gaming, as well as its Ryzen Threadripper processors and Radeon graphics cards for high-end workstations, further solidifying its position across different computing needs.
OLED Touchscreen and Processing Power
Adding fuel to the fire, Asus also launched the ProArt P16, a high-performance laptop featuring an OLED touchscreen. With options for up to 64GB RAM and an RTX 5070, the ProArt P16 is designed for creative professionals. "Asus has opted for two different OLED touchscreens. One sports 2880 x 1800 pixels, 120Hz and full-screen brightness of 400 nits, while the other is a 4K panel with 60Hz and otherwise identical specifications," Techpus reported.
The ProArt P16 also features the "Dial Pad," a switch that enables you to change tools in Photoshop or scroll through a timeline. Moreover, the laptop features two USB-C ports, one of which supports USB 4 (40Gbit/s), two USB-A ports, HDMI 2.1, and an SD Express 7.0 card reader with data rates of up to 985MB/s.
Market Reaction
Despite the exciting announcements, the stock market had a mixed reaction. While AMD stock initially climbed, it ended the day down 1.3%. Similarly, Intel stock also fell, closing down 2.7%. According to Mercury Research, AMD gained market share in the first quarter, increasing its CPU market from to 24.4% from 20.8%, while Intel fell to 75.6% from 79.2%.
Intel's Response: Partnerships and Divestitures
Intel is not sitting idly by. The company announced plans to expand AI literacy and access to multilingual platforms, collaborating with the IndiaAI Mission to provide resources to early-stage AI ventures. Additionally, Intel is reportedly exploring the sale of its network and edge businesses to optimize its portfolio.
Is this a turning point in the AMD vs. Intel rivalry? Will AMD's momentum continue, or can Intel regain its footing? Share your thoughts and predictions in the comments below!
Latest
Judge Blocks Trump’s Mass Federal Worker Firings: A Blow to ‘Department of Government Efficiency’
9 minutes agoMemorial Day Tech Deals: Pixel 9 Pro XL Hits Record Low, Plus Savings on Foldables, TVs, and More!
14 minutes agoNintendo Switch 2’s GameChat Feature: Phone Number Requirement and Accessibility Features Spark Debate
21 minutes ago**Pac-Man** Reimagined: ‘Shadow Labyrinth’ Blends Nostalgia with Metroidvania Action!
29 minutes agoEuropa’s Secrets Unveiled: Red Giant Sun, Robotic Explorers, and the Search for Life on Jupiter’s Icy Moon
51 minutes agoCan you Like
