Apple Eyes 2026 for AI-Powered Smart Glasses, Ditches Ambitious Camera Watch
Apple is reportedly gearing up to launch its own smart glasses by the end of 2026, marking a significant push into the realm of AI-enhanced wearable technology. This move comes as the company is scaling back its plans for a smartwatch equipped with a built-in camera, signaling a shift in strategy towards competing with Meta’s successful Ray-Ban smart glasses.
According to a Bloomberg report, Apple engineers are actively working on the smart glasses project, aiming for a 2026 release. Prototype production is expected to ramp up with overseas suppliers by the end of this year. This ambitious timeline underscores Apple's determination to establish a presence in the growing smart glasses market.
The decision to develop smart glasses aligns with Apple's efforts to diversify its product lineup and explore new avenues for artificial intelligence integration. It also reflects an attempt to address the lukewarm reception of the Vision Pro headset, which faced criticism for its high price and limited AI functionality.
The new Apple glasses are expected to feature a camera, microphone, and speakers, similar to Meta's Ray-Ban offerings, and provide access to the Siri voice assistant. Unlike a previously considered design, these glasses will not require a connection to a Mac, making them more standalone and user-friendly.
While Apple is focusing on smart glasses, it has reportedly shelved plans for an advanced Apple Watch with a camera for environmental analysis. This decision suggests a prioritization of efforts and resources towards the smart glasses project, possibly due to technical challenges or strategic considerations.
The smart glasses market is heating up, with Meta’s Ray-Ban glasses gaining popularity and Google actively exploring partnerships with Warby Parker and others to bring their own smart glasses to market. Apple's entry into this space will undoubtedly intensify the competition and drive innovation in wearable technology.
Will Apple's entry revitalize the smart glasses market, and how will they differentiate themselves from competitors like Meta and Google? Share your thoughts in the comments below.
