
Fujifilm X Half: Is This Tiny Camera Worth the Hype?
Fujifilm has officially unveiled the X Half, a compact camera evoking the charm of half-frame film cameras and early 2000s point-and-shoots. Designed for capturing vertical photos and videos, it boasts an optical viewfinder and vertical screen. But does its retro appeal justify its price tag?
According to a CNET reviewer who spent a few hours testing the Fujifilm X Half, the camera lives up to its "fun" promise, perfect for spontaneous captures on a night out. However, the review notes that the $850 price might give you pause.

Key Features and Design:
- Compact Size: Slightly larger than the smallest digital cameras of the 2000s, the X Half is designed for portability.
- Vertical Orientation: The sensor and screen are vertically oriented for easy social media sharing.
- 2-in-1 Images: A retro film advance lever allows users to create side-by-side images and videos.
- Film Simulations: Emulates classic film looks, altering color and tone beyond typical Instagram filters.
- Film Camera Mode: Limits options to mimic the experience of using a film camera.
As another review pointed out the X Half's simplicity is very much the point. This is a camera for taking scrappy, quick photos and capturing memories. A lot of its flaws are masked with film simulations, filters, and superimposed grain. Its limitations are a feature, not a bug.

Pros:
- Fun Factor: Its greatest strength, offering a unique and enjoyable shooting experience.
- Pocketable: Easily fits in a pocket for on-the-go photography.
- Creative Storytelling: The 2-in-1 format allows for juxtaposing images.
Cons:
- Price: At $850, it might be too expensive for its target demographic.
- JPEG-Only: Does not support RAW files, limiting post-processing options.
- Potential Slowness:Some reviewers noticed slow write speeds and touchscreen responsiveness.
Who is it for?
The X Half is aimed at those who appreciate its unique, vintage charm. As one reviewer noted, “If you don't understand why someone would want a small, vertical camera like this, have no fear: You're not the demo.” It's about skipping the editing process and stepping away from your phone, something that can be hard to do these days.
Final Verdict:
The Fujifilm X Half is a quirky camera with a strong emphasis on fun. While its price and lack of RAW support may deter some, its unique features and retro aesthetic could win over enthusiasts seeking a refreshing photography experience. Will its "fun" factor justify the premium price tag? Only time will tell.

What are your thoughts on the Fujifilm X Half? Do you think its retro charm is worth the price? Share your opinions in the comments below!