Google Gears Up to Unleash New Gemini AI Subscription Tiers: Ultra and Pro on the Horizon?

Google appears poised to shake up its Gemini AI offerings with the introduction of new subscription tiers, potentially including a "Gemini Ultra" plan. This move, hinted at by recent code discoveries, suggests Google is looking to cater to a broader range of users and needs, from casual enthusiasts to power-users demanding top-tier AI capabilities.

Currently, access to Google's most advanced AI models, like Gemini 2.5 Pro, is bundled within the Google One AI Premium plan at $19.99 per month. This subscription unlocks features such as Deep Research, Veo 2 video generation, and seamless integration with Google Workspace. However, unearthed code strings referencing "Gemini Pro" and "Gemini Ultra" point towards a tiered system with varying capabilities and usage limits that could directly compete with offerings like ChatGPT Plus and Pro.

Evidence suggests that users might encounter messages like "You've reached your video generation limit... Try again... or upgrade to Gemini Ultra," indicating premium tiers could offer increased or even unlimited access to certain features. This speculation aligns with earlier findings from an Android app teardown that alluded to plans named "Premium Plus AI" and "Premium AI Pro." These Premium tiers could be the annual plan Google is allegedly working on.

Google One already offers several tiers but it is speculated that AI Premium Plus and AI Premium Pro could soon be added to the list. It is speculated that Google could be rejigging its tier list, therefore, spreading AI features across more price points to reach a wider audience with Gemini.

It is also speculated that Google could add improved quality for AI-generated images and video, fewer limits on the more expensive plans, larger context windows for the plans and much more.

While Google has remained tight-lipped about these forthcoming subscription tiers, their presence in both mobile and web platforms strongly suggests the company's active diversification strategy. This approach mirrors Google's shift towards subscription-based models, as seen in the success of Google One and YouTube Premium.

A tiered Gemini subscription system would enable Google to cater to a wider demographic, ranging from everyday users to professionals requiring advanced AI tools. Tiered access can deliver tailored services and potentially boost subscription revenue.

There's no word yet on the launch date or specific features. However, consistent references to "Gemini Ultra" within Google's codebase indicate that an announcement may be imminent, possibly at the upcoming Google I/O event or through updates to Google One subscriptions.

Will these new tiers provide a significant leap in AI capabilities, or will they primarily focus on expanded usage limits? How will Google differentiate these new tiers to provide true value for the user? Only time will tell! What are your thoughts on the potential new Gemini tiers? Share your thoughts in the comments below.

• AI
• Gemini
• Google One

X talks about this news