
Nintendo Denies AI Use in Mario Kart World After Fan Suspicions
The upcoming release of Mario Kart World for the Nintendo Switch 2 is generating buzz, but not all of it is positive. Following a recent Nintendo Treehouse livestream, eagle-eyed fans began questioning the game's visuals, suggesting that some assets might have been generated using AI. Nintendo has swiftly responded to these claims, firmly denying any use of AI in the game's development.
The concerns stemmed from in-game billboards featuring artwork that some viewers felt bore the hallmarks of AI-generated imagery. One image depicted a city scene with a bridge, marked by unusual lines and oddly-placed elements. Another billboard showcased a skyscraper seemingly under construction, featuring strangely-oriented floors and pathways. A third image raised eyebrows: a car with exaggerated proportions, specifically unusually large windows.

"AI-generated images were not used in the development of Mario Kart World," a Nintendo spokesperson told Eurogamer, addressing the speculation head-on. This denial comes amid growing scrutiny of generative AI's role in game development, with recent examples of AI use, like in Activision's Call of Duty, sparking debate within the gaming community.
While Mario Kart World's visuals might have raised some eyebrows, it's worth noting that the version showcased in the Treehouse livestream was likely a work-in-progress. Placeholder visuals are common during game development, and the final product could look significantly different. The debate highlights the increasing sensitivity around AI in creative fields, even in a famously cartoonish franchise like Mario Kart.

The discussion surrounding Mario Kart World's potential use of AI underscores a broader trend: the increasing difficulty in distinguishing between human-created and AI-generated art. As AI technology advances, the line between the two becomes blurred, leading to more accusations and scrutiny, as highlighted by Daniel John, Design Editor at Creative Bloq.
Regardless of whether the rumors were true, Nintendo's quick and emphatic denial shows that brands are keen to prevent incorrect associations with AI. The issue highlights the possible reputational risks with using AI in commercial products.
Mario Kart World is scheduled to launch alongside the Nintendo Switch 2 on June 5th, 2025. Given the game's slightly higher-than-normal retail price of $80, it’s no surprise gamers will scrutinize every detail.
What do you think about the use of AI in video game development? Are you concerned about its potential impact on artistic integrity, or are you more focused on the final product? Share your thoughts in the comments below!