WiiM Aims to Disrupt Sonos with New Hi-Res Smart Speaker, Subwoofer, and Streaming Amp
WiiM is making a bold move to challenge Sonos dominance in the multi-room audio market. The company, known for its well-regarded streaming devices, has announced its first self-made speaker, the WiiM Sound, along with the WiiM Sub Pro subwoofer and WiiM Amp Ultra streaming amplifier. This comprehensive lineup signals WiiM's ambition to offer a complete, high-resolution audio ecosystem.
The WiiM Sound, in particular, is positioned as a direct competitor to the Sonos Era 100. Boasting a similar design with two tweeters and a four-inch woofer, it promises 100W of total speaker power. However, WiiM adds a unique touch with a cool circular touchscreen on the front, offering artwork display, queue information, retro VU meters, and playback control. This is a feature the Sonos Era 100 lacks, giving the WiiM Sound a distinct advantage.
Following Sonos' app controversies, WiiM has strategically positioned itself as the alternative for multi-room streaming enthusiasts. The challenge, however, was that WiiM only offered amps and add-ons. With the introduction of the WiiM Sound, WiiM now offers the simplicity of an all-in-one speaker, further bolstering its competitive edge.
While the WiiM Sound supports over 20 music services, including Qobuz, Amazon, Tidal, and Spotify, it notably lacks Apple Music and AirPlay 2 support. This could be a significant drawback for users heavily invested in the Apple ecosystem.
Stepping up the bass, the WiiM Sub Pro features a 250W Class-D amplifier and an eight-inch driver. Designed for versatile pairing with WiiM and non-WiiM speakers, it offers detailed crossover tuning, EQ options, and room correction via the WiiM app.
For audiophiles seeking more power, the WiiM Amp Ultra delivers 200W per channel at 4 ohms (or 100W at 8 ohms). Boasting a unibody aluminum chassis and a 3.5-inch touchscreen, it features an ESS ES9039Q2M SABRE DAC and supports high-res streaming up to 24-bit/192kHz. Connectivity options include USB, Ethernet, RCA, and HDMI ARC. It can also stream directly from services like Spotify, Amazon Music, Tidal and Deezer.
All three products are slated for release in Q3 2025, with pricing to be revealed closer to launch. The anticipation is high, especially considering WiiM's reputation for offering excellent sound quality at competitive prices.
With the WiiM Sound, Sub Pro, and Amp Ultra, WiiM is not just releasing new products; they are signaling a clear intention to challenge Sonos for audiophile supremacy. Will the combination of high-resolution audio, innovative features, and potential price advantages be enough to sway consumers? Only time will tell. Share your thoughts in the comments below!
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