YouTube TV App Update Prioritizes Shorts, Sparks Mixed Reactions
YouTube is pushing its short-form video format Shorts with significant changes to its TV app. A dedicated Shorts feed is now widely rolling out, prominently placed at the top of the subscriptions page. This update, while aiming to separate Shorts content, is generating mixed reactions from users.
The dedicated Shorts feed has been introduced, as announced in late April, and has now been spotted on numerous Google TV devices, as well as Apple TV and other smart TV platforms. While this change removes Shorts content from the general subscriptions feed, it also occupies a significant portion of the screen, obscuring video titles and thumbnails until users scroll down. This placement cannot be turned off, a point that is causing frustration among users who prefer long-form content.
According to 9to5Google and Android Police, the update ensures that the Shorts feed only surfaces content from channels users are subscribed to. However, the top placement and the inability to dismiss the shelf are leading to user frustrations, especially as TVs are considered primary devices for YouTube consumption in the US. Android Police said that this could result in “finger gymnastics just to reach your favorite long-form content.”
YouTube initially announced that Shorts would gain a dedicated row in the subscriptions feed on the TV app. Other changes include a "From your top channels" shelf and more, according to a report by 9to5Google. However, the prominence of Shorts has become a point of contention. Some see it as a helpful separation of content, while others view it as an unwelcome intrusion on their viewing experience.
"I absolutely hate Shorts, so I’m not excited to see those be more prominently featured. Why do we need more vertical videos on a TV screen?" said one user highlighting their frustration.
In addition to the Shorts feed, YouTube is adding shelves to provide quick video access. These include "Continue your search," "Listen again," "Live performances, remixes, and covers," the Primetime Channels shelf, and "From your top channels." There will also be a Podcasts tab for direct access from the library, YouTube explains.
The update also brings an improved preview experience, with inline previews expanded to channel, subscription, and topics pages. Looping, previously available only on playlists, is now available for all VOD content. Additionally, creators can view a Device Type card in Studio Analytics to monitor watch times from various devices.
Ultimately, the YouTube TV app update aims to cater to diverse user preferences, but the prioritization of Shorts is creating a divide between those who enjoy the short-form content and those who prefer longer videos. What are your thoughts on this change? Seeing it on your TV yet? Share your perspective in the comments below!
